👋 Meet the team

Our team of diverse backgrounds, perspectives and talents is truly what allows us to be great
of our senior leadership are women
of the team are working parents or legal guardians
of the team identifies as members of the LGBTQ+ community
of the team identifies as Black, Indigenous or a Person of color

Our leadership team

From building a world class company to taking class after work, meet the team championing ClassPass’ vision.

Payal Kadakia

Founder and Executive Chairman

Payalʼs Favorite Class

🚴 Cycle House Ride at Cycle House, LA
📍Based in Los Angeles, CA
Payal started ClassPass in 2011 out of her love for dance, which she has been doing since the age of 3. Prior to founding ClassPass, Payal worked as a consultant at Bain & Company and in Warner Music Group’s Digital Strategy and Business Development Group. Payal is also the Founder and Artistic Director of Sa Dance Company. She holds a degree from MIT in Operations Research and Economics.

Fritz Lanman


Fritzʼs Favorite Class

🥊 Rumble Boxing, NYC & The Sweat Shop, Missoula
📍Based in Missoula, MT
Fritz Lanman is the CEO of ClassPass and previously served as Executive Chairman. He has been involved with the company since 2013 when he led both the Seed and Series A financing. In addition to his role at ClassPass, he is an active angel investor who backed Square, Pinterest, Wish and several other companies. Before ClassPass, Fritz founded Livestar, Verst and Doppler Labs and worked in Product Management and Corporate Strategy at Microsoft. He holds a degree from Yale University.

Tom Aveston


Tomʼs Favorite Class

👟 Dash Core at Mile High Run Club, NYC
📍Based in San Francisco, CA
Tom Aveston is the COO and CFO of ClassPass, overseeing the Finance, Analytics, Legal, People, Customer Service and Partnership functions. Previously, he spent six years living in Japan and Singapore establishing the Expedia business in Asia Pacific, where he ran the marketing and commercial teams. Prior to that, Tom spent several years at Microsoft in corporate strategy and business development. Tom began his career as a consultant for McKinsey & Company and holds a degree in Economics and History from the University of Oxford. Outside of work, he is a (new) father to Cleo, and an avid catamaran sailor.

Zach Apter


Zachʼs Favorite Class

👟 High 45 at Mile High Run Club, NYC
📍Based in Missoula, MT
As the Chief Commercial Officer of ClassPass, Zach leads pricing and packaging, yield management, marketing and business development. Previously, Zach was the head of business and competitive strategy for Google’s self-driving car project and Microsoft’s global Corporate Strategy team. He has a 15-year track record in consumer technology, including search, communications services, digital media, marketplaces, operating systems, business productivity services and hardware. He holds a degree in Economics from Stanford University and is the author of multiple patents in the area of consumer online services.

Chloe Ross

VP International

Chloe’s Favorite Class

🩰 BarreSIGNATURE at Barrecore, London
📍Based in London, UK
In her role, Chloe is responsible for our expansion and ongoing operations in 28 countries outside North America. She has nearly two decades of strategy and operating experience across the tech, policy and corporate sectors, developing policy in the UK Prime Minister’s Strategy Unit and international strategy at Microsoft. Previously, she was a CEO for a SaaS eCommerce platform.

Hollen Spatz

VP People and Operations

Hollen’s Favorite Class

🩰Forme Method Barre at Barre Fitness, Greenwich
📍Based in New York, NY
In her role, Hollen oversees the global HR, recruiting, and internal operations functions. In previous roles at ClassPass, Hollen was responsible for growing and scaling the Customer Experience team. Hollen brings more than 15 years of leadership experience in marketing and customer experience strategy at companies of all stages and sizes, including Gilt Groupe, Martha Stewart Living Omnimedia and CEB. Hollen holds a degree in Political Science from Tufts University. She loves to stand-up paddleboard with her husband, three kids and yellow lab.

Justin Chang

VP Product

Justin's Favorite Class

👟 Dash Core at Mile High Run Club, NYC
📍Based in New York, NY
Justin joined ClassPass after its seed financing, helping scale the company by leading the engineering, product and design teams. Prior to ClassPass, Justin co-founded a career discovery platform and served as a product leader at various startups. He began his career as a consultant for Bain & Company and holds degrees in Finance and Management from The Wharton School at the University of Pennsylvania.

Jacob Meacham

VP Engineering

Jacob's Favorite Class

👟 Gym Time at Fuel Fitness, Missoula
📍Based in Missoula, MT
Jacob Meacham is the VP of Engineering at ClassPass. Previously, he was the VP, Engineering for Doppler Labs, an audio hardware startup working in the augmented reality space. Prior to that, Jacob led teams at Palantir where he helped build the first version of Palantir Foundry, a data tool that powers insights in every space, from drug discovery to disaster relief. In Silicon Valley fashion, he dropped out of college to begin his career as a video game engineer.

Jeff Bladt

VP Pricing and Inventory

Jeff's Favorite Class

👟 Gym Time at Crunch Gym, NYC
📍Based in New York, NY
Jeff oversees machine learning and data products and leads marketplace strategy. Previously, Jeff worked as the Chief Data Officer for DoSomething.org. He has over a decade of experience directing data science and research teams in the prosocial and tech sectors. He also served as an advisor on civic participation to the World Economic Forum, and contributed articles on data strategy to the Harvard Business Review. Jeff studied Economics and Public Policy at the College and the Harris School of Public Policy at the University of Chicago.

Kinsey Livingston

VP Partnerships

Kinsey’s Favorite Class

🚴‍♀️ Sweat Cycle at The Sweat Shop, Missoula
📍Based in Missoula, MT
In her role, Kinsey oversees the sales, account management, corporate sales, sales operations and enablement teams, in addition to leading the Women at ClassPass group. Previously, Kinsey spent nearly a decade at Yelp leading, training and scaling large acquisition and upsell organizations. She holds a degree in Business Economics and Communications from University of California, Santa Barbara. After growing up in southern California, she is adapting to the ski slopes of Montana with her husband, twin toddlers and German Shepherd.

Kristin Heintz

VP Finance and Analytics

Kristin's Favorite Class

👟 Dash Core at Mile High Run Club, NYC
📍Based in New York, NY
Kristin joined the company’s marketing team in 2014 and later transitioned to her current role, where she oversees financial planning & analysis, corporate development, business intelligence, analytics and our partner empowerment program. Prior to ClassPass, Kristin was a management consultant at Bain & Company, and she holds a degree in Political Science from Yale University.

Rachel Moncton

VP Global Marketing

Rachel's Favorite Class

💦 Reformer Fitness at Citizen Pilates, Houston TX
📍Based in Houston, TX
Rachel Moncton oversees consumer, partner and corporate marketing, brand and creative at ClassPass. She joined the company in 2014 and led several strategic initiatives, including international expansion and the company’s evolution to a credits-based system. Prior to leading marketing, she spent two years in London managing the EMEA business. Before joining ClassPass, Rachel worked as a consultant for Bain & Company. She holds a degree in Neuroscience from Dartmouth College.

Shana Neiditch

VP Legal and Business Affairs

Shana’s Favorite Class

💦 All Levels, SLT, NYC
📍Based in New York, NY
In her role, Shana oversees the global legal team and all related matters. Shana has been advising companies in the fitness, wellness and tech spaces for over 15 years. Before joining ClassPass in 2015, Shana was the Assistant General Counsel for WW (formerly Weight Watchers). She began her career as an associate at Simpson Thacher & Bartlett and holds a degree from NYU School of Law.

“The latest funding marks the fitness class subscription app’s entry into the unicorn club of startups.”


Our board & investors

Payal Kadakia

Executive Chairman

Adam Valkin

Managing Director
General Catalyst

Bob Mylod

Founder & Managing Partner
Annox Capital Management

Hank Vigil

Acequia Capital

Michael Farello

Co-Managing Partner
L Catterton Growth Fund

Daniel O'Keefe

Managing Partner
Apax Digital

Marc Magliacano

Managing Partner
L Catterton

Cassie Wu

Associate Director

Lisa Gersh

Member of the Board

Learn more about ClassPass